Over at Brand New, they’ve compiled a breakdown of the thinking behind the new logo gleaned from various media releases. The list is dizzying.
12 squares=12 municipalities
Green Squares Around Red Square=City in a Park
Beveled Squares=Pixels
Pixels=Technology of Research Triangle Park
Green=Environment
Yellow-Green=New Growth
Blue=The Carolina Sky
Purple=The County’s Elegance and Sophistication
Star=Raleigh, the State Capitol
Loose style of star=”The Handmade Imaginitive Quality of the Visual and Performing Arts in Raleigh”
Here’s another application with photography:
The opinion at Brand New is pretty clear. What do you think? Does the logo trip over its own attempt to be all things to all people?