A great quote about why careless email marketing campaigns are riskier than most other types of marketing:
People skip over boring magazine ads, ignore shoddy TV spots, tune out poor radio spots, overlook irrelevant banners.
And that’s largely it.
But people don’t just ignore or delete “bad” emails. They resent them. A brand pays a price for not delivering value-by-email and annoying the subscriber.
It is true. Our email inbox is our personal space, and the ability to use it productively is a daily struggle. For most, email has become a distraction and a chore at times, and the appearance of an email that is unwanted and does not add any value exacerbates this situation. The consequences of a frustrated user hitting the “Report Spam” button are significant – your future email campaigns will be blocked by the ISP and your deliverability will plummet overall.
Think seriously about the time you are asking someone to invest in dealing with your email, and whether they will see value in receiving it. If not, don’t send it. Period. You may not get another chance.
Read the whole article at Email Marketing Reports.
Tags: email campaigns, Email Marketing