Roanoke is taking a different approach to economic development this year, using social media and outdoor promotion to build a skilled workforce as a competitive advantage.
“Now, in our 26th year, we don’t just talk to corporate site selectors. We also talk to people who can work from anywhere and people looking for a great place to live first and looking for a job follows,” Doughty says. “This model is based on economic development research that shows that jobs follow people in greater quantity than large numbers of people following jobs.”
You can learn more about the strategy Roanoke is employing at the Economic Development Marketing blog.
Tags: Economic Development, skills, Social Media, workforce