Over at Convince and Convert, they’ve got a great post about the six dangerous fallacies of social media. They are:
- Social Media is Inexpensive
- Social Media is Fast
- Social Media is “Viral Marketing”
- Social Media results can’t be measured
- Social Media is optional
- Social media is hard
A couple great quotes:
“…social media trades media cost for labor cost. Done correctly, Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance.”
“It’s not hard, it’s complicated. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. It’s about having a strategy for making your company or organization more like a person and less like a machine. It’s about humanization.”
You can read the whole article here.