on3 is a marketing and communications agency that specializes in promoting places, not products. This blog has become a place for us to take the best stuff from marketing and advertising and make it relevant to Canadian economic developers.
And 2009 has been QUITE the year for economic developers.
We’ve done our best to chronicle some of the challenges, showcase best practices and to examine what a tough economic climate means for marketing and communication design. Based on traffic, these are our most popular blog posts from 2009. Enjoy!
- How the Toronto Star lost my business for good… and what economic development marketers can learn from it.
- $75,000 for THAT?
- “Quality of life” becoming more important for relocation… but what does the term really mean?
- The role of ambassador programs in economic development marketing
- Tell the truth in city marketing
- Oh General Motors, you didn’t. Wait. You did.
- White Paper: Has branding become a dirty word?
- Eleven myths of economic development.
- Alberta rebrands itself
- Alberta branding campaign gets caught in a major blunder.
This blog will keep trying making sense of marketing and communication for economic developers in 2010. We hope you’ve enjoyed reading it as much as we’ve enjoyed writing it.
Tags: economic development marketing, On Three, on3, top 10 posts