It’s pretty rare that you notice a banner ad online these days. But what if the banner ad was in a “language” that really spoke to you… as a digital media professional?
Louisiana Economic Development has embraced niche marketing in a really unique way, using programming language to catch the eye of digital media professionals who code with these languages everyday.
It works because it is so targeted. It works because it communicates its message in a really unique way. It works because it’s not a generic banner ad – it takes a risk and goes after one very specific group.
Most importantly, it works because it tells that demographic “We get you.”
Well done Louisiana. You can visit the corresponding website here.
Tags: banner ads, Economic Development, economic development marketing, online advertising