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British Columbia Olympic ad: Unoriginal and uninspired

What a missed opportunity.

With the world’s eyes upon them, British Columbia Tourism offered up a cautious, tepid ad with celebrity cameos and predictable messaging. Familiar faces like Sarah McLaughlin and Ryan Reynolds stand in front of an (obvious) green screen and espouse lines like “It doesn’t get more West Coast then this” and “Some call it British Columbia, but we call it home”. Check it out below:

With such strong branding coming out of BC around the Olympics, this ad stands out because it is so lackluster. Not to mention, it looks an awful lot like another celebrity-laden tourism campaign:

C’mon BC Tourism. Really?

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This entry was posted on Sunday, February 28th, 2010 at 9:18 pm and is filed under Economic Development, Ideas, Random. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

2 Responses to “British Columbia Olympic ad: Unoriginal and uninspired”

  1. Marjory Buttrum says:
    March 1, 2010 at 6:17 am

    I totally agree:)

  2. Matt Grande says:
    March 1, 2010 at 7:33 am

    At least that was better than the Quebec Tourism one. That one came straight out of the ’80s. I can’t seem to find a link to it anywhere, though…