Here’s an example of a community that really gets destination branding.
Kirkland, WA is a town on the shores of Lake Washington that has embraced and nurtured a strong artistic community. This is evidenced by its many galleries, events and a thriving public arts program. It has also embraced its proximity to the water, designing the town around walking trails that facilitate shopping and dining by the lake. So when it came time to launch its new look, Kirkland identified and married these two elements of their community in a well-executed identity:
The palette, the type, the tagline… they all work together to make a statement about Kirkland that commits. It tells people about the community’s relationship with the water. It puts its belief in the arts front and centre.
The posters below are “artwork” themselves, and use typography to extend the brand and describe further what Kirkland is all about: “art”, “music”, “shopping”, “Lake Washington”. Simple, specific and powerful. A job very well done. Looking forward to see the full execution of the campaign.
.jpg "Kirkland Work1 (3)")
Found via North Star Destination Strategies.