The city of Calgary recently launched Live in Calgary, a website aimed at increasing its skilled workforce by making it easy for people to investigate what the city has to offer from both an employment and lifestyle standpoint. The site is focused, clearly organized, and all the information contained within applies directly to someone considering a move to Calgary for employment.
Rather than sending everyone to a general city website, Calgary has taken this niche website approach with a number of other projects, such as Workshift and Calgarypedia. It’s an approach that makes sense in a world where people expect web content to be relevant and immediate.
In the case of this latest online offering, visitors can access job listings, real estate listings, average cost of living figures and get a sense for lifestyle and recreation activities… all in one place. The look of the site is sophisticated and clean, and presents Calgary as a city with its act together and its priorities straight.
It will be interesting to see how Calagary Economic Development measures the Live in Calgary effort, and if it results in a tangible increase of skilled workers arriving in their city. Definitely an initiative to watch for Canadian Economic Developers!