Tambour, a paint retailer in Israel, sponsored free parking in Eilat, the number one tourist city in the country. The campaign was part of “colour month”, and involved transforming curbside parking spots into free parking using rainbow-coloured paints. This is great visibility for the paint company, and a huge incentive to encourage downtown traffic and boost tourism dollars for local businesses. A real win-win, and very creative and eye-catching as well.
Found via I believe in advertising.
Tags: downtown revitalization, economic development marketing, tourism