about on3
Thanks for stopping by. We're a marketing and communications agency specializing in promoting places, not products. We are the only creative agency in Canada that focuses exclusively on economic development marketing.
www.onthree.ca
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Author Archives: admin
last ditch tourism campaign to save small town leavenworth
What Leavenworth lacks in size it makes up for in creative risk-taking. From DeepDishCreative’s blog: “In the 1960′s little Leavenworth, Washington’s population had dwindled significantly since its boom days as a railroad and logging town east of Seattle. Town officials … Continue reading
Posted in Branding, Economic Development, Ideas, Social Media
Tagged city branding, Economic Development, great tourism campaign, leavenworth, marketing, place marketing, tourism marketing, woody goomsba
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latest Liberal ad ripping off Chrysler/Eminem superbowl success
Seriously? Watching television tonight, I saw the new Ontario Liberal Party ad for the first time. The ad is basically a paraphrased version of the hugely successful Chrysler Superbowl ad that featured Eminem and did a tremendous sales job for … Continue reading
Posted in Branding, Business, News
Tagged chrsyler ad, detroit, eminem, liberal ad, ontario liberal
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Philly uses crowdsourcing for tourism campaign
Crowdsourced campaigns can increase reach and buzz, and Philadelphia is banking on this approach for its new tourism initiative: “With love, Philadelphia XOXO”. The campaign asks residents to submit their “with love” idea in the hopes of having them selected … Continue reading
3mail introduces social sharing
Great news for our 3mail clients who are using social media as a marketing tool. We’ve just introduced social sharing into 3mail, which allows you to add Twitter and Facebook buttons into every campaign you send. If your email recipients … Continue reading
Posted in Business, Economic Development, Email Marketing, On Three
Tagged 3mail, email and social media, email campaign, Email Marketing, email reports, onthree, social sharing
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my year in tweets
Twitter has become our favorite social media resource for economic development news, marketing and inspiration. I’ve just finished combing through my year in tweets and culled the best from each quarter for this wrap-up post. When you look back over … Continue reading
Posted in Business, Economic Development, Ideas, On Three, Social Media
Tagged best tweets of 2010, destination marketing, Economic Development, economic development marketing, place branding, place marketing, twitter, year in tweets
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New Windows phone commercial is *really* great
With the market dominance of the iPhone, what will it take to win the smartphone game? Microsoft is off to an excellent start with this ad for the new Windows phone. They’re being very strategic by spending big on the … Continue reading
Posted in Branding, Writing
Tagged advertising, commercials, Really?, windows phone really ad, Windows phone really commerical
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Report: Economic Development Marketing in Canada 2010
It’s here! We are pleased to present the results of the 2nd Annual Economic Development Marketing in Canada survey. In June and July of 2010, we asked members of the Economic Developers Association of Canada about their marketing practices, budgets, … Continue reading
Posted in Business, Economic Development, Email Marketing, News, On Three, Social Media
Tagged city branding, economic, Economic Development, economic development websites, EDAC, Email Marketing, On Three, place branding, place marketing, Social Media
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A logo that literally changes with the weather
Talk about being true to your tagline. The towns of Gamvik and Lebesby in Norway have developed a new regional identity that embrace their volatile weather conditions by linking the online version of their logo directly to the Norwegian Meterological … Continue reading
Posted in Branding, Design, Economic Development, Ideas
Tagged #econdev, #placebranding, city branding, economic development marketing, nordkyn logo, place branding
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See you at EDAC!
The on3 team will be attending the Annual Economic Developers Association of Canada Conference next week in Quebec City. We hope to see you there. If you’ll be in town for the event, drop us a line and let us … Continue reading
Posted in Economic Development, On Three
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