about on3
Thanks for stopping by. We're a marketing and communications agency specializing in promoting places, not products. We are the only creative agency in Canada that focuses exclusively on economic development marketing.
www.onthree.ca
Categories
- Branding (8)
- Business (4)
- Design (6)
- Economic Development (10)
- Email Marketing (4)
- Ideas (12)
- News (2)
- On Three (7)
- Random (1)
- Social Media (6)
- Writing (6)
-
Recent Posts
Tags
#econdev #placebranding 3mail A/B testing advertising best tweets of 2010 canadian tourism city branding city marketing click rates commercials destination marketing economic Economic Development economic development marketing economic development websites EDAC email campaigns Email Marketing getting started with marketing green advertising green energy how to market regions ikea assembly interactive displays iphone 4 marketing how-to nordkyn logo On Three open rates pilot extrafine tattoo ads place branding place marketing Really? samsung hello ad Social Media tourism marketing toyota twitter Twitter tourism twitter wall U.S. tourists in Canada windows phone really ad Windows phone really commerical year in tweets
Author Archives: admin
Ads we love: Green technology edition
Love this ad – so simple and so well done. A subtle logo and model name at the end would have been much better though – the car shot is overkill and detracts from an otherwise excellent spot. Here’s the … Continue reading
Our take on “digital” marketing
The lines between ‘traditional’ and ‘digital’ marketing are becoming increasingly blurred. Our conversations happen at tradeshows and conferences, but they also take place on Facebook and Twitter and LinkedIn. We watch video and advertisements on our computers and smartphones – … Continue reading
How EDAC increased their email open rate by 90%
What’s the difference between this: (Version A) And this? (Version B) Well, when it comes to getting people to click on a link, the first email increases the likelihood that they will click by over 100%. But why?
Posted in Economic Development, Email Marketing, Ideas, On Three
Tagged 3mail, A/B testing, click rates, email campaigns, Email Marketing, open rates
Comments Off
Getting started in economic development marketing
We’ve compiled a “best of” list to help those that are new to economic development marketing. Some of our most popular posts on the subject are summarized below. We hope you find them helpful! Be Specific in Your Messaging: Why … Continue reading
Posted in Branding, Design, Economic Development, Email Marketing, Ideas, On Three, Social Media, Writing
Tagged city branding, economic development marketing, getting started with marketing, how to market regions, marketing how-to, place branding
Comments Off
Canadian Goverment: A for effort, C- for impact
During the month of July, the Canadian government used interactive social media displays to appeal to busy Americans in New York, Chicago and LA. The concept was to present real-time “tweets” about travels and vacations in Canada on giant screens … Continue reading
Posted in Economic Development, Ideas, Social Media
Tagged canadian tourism, interactive displays, Social Media, Twitter tourism, twitter wall, U.S. tourists in Canada
Comments Off
Ads we love: August 7, 2010
Time for another round-up of great ads. First: These clever spots for Pilot Extrafine pens… Next up, Samsung hits below the belt in this clever ad that plays on the very public reception issues with the iPhone 4: And finally … Continue reading
Posted in Branding, Design, Ideas, Writing
Tagged ikea assembly, iphone 4, pilot extrafine tattoo ads, samsung hello ad
Comments Off
3 ads we love – June 28, 2008
For Monster.com. Copy reads: “Stuck in the wrong job?” Found at The Ad Mad.