Category Archives: Branding

last ditch tourism campaign to save small town leavenworth

Posted on August 19, 2011 by admin

What Leavenworth lacks in size it makes up for in creative risk-taking. From DeepDishCreative’s blog: “In the 1960′s little Leavenworth, Washington’s population had dwindled significantly since its boom days as a railroad and logging town east of Seattle. Town officials … Continue reading →

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latest Liberal ad ripping off Chrysler/Eminem superbowl success

Posted on June 20, 2011 by admin

Seriously? Watching television tonight, I saw the new Ontario Liberal Party ad for the first time. The ad is basically a paraphrased version of the hugely successful Chrysler Superbowl ad that featured Eminem and did a tremendous sales job for … Continue reading →

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on3′s superbowl ad picks

Posted on February 11, 2011 by admin

They’re always fun to watch… more so than the football if you ask me. Here are on3′s picks for the Top 5 Superbowl ads: #5 Teleflora – Faith Hill No rocket science here, this one just made me giggle. Faith’s … Continue reading →

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Philly uses crowdsourcing for tourism campaign

Posted on January 18, 2011 by admin

Crowdsourced campaigns can increase reach and buzz, and Philadelphia is banking on this approach for its new tourism initiative: “With love, Philadelphia XOXO”. The campaign asks residents to submit their “with love” idea in the hopes of  having them selected … Continue reading →

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New Windows phone commercial is *really* great

Posted on November 11, 2010 by admin

With the market dominance of the iPhone, what will it take to win the smartphone game? Microsoft is off to an excellent start with this ad for the new Windows phone. They’re being very strategic by spending big on the … Continue reading →

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Getting started in economic development marketing

Posted on August 17, 2010 by admin

We’ve compiled a “best of” list to help those that are new to economic development marketing. Some of our most popular posts on the subject are summarized below. We hope you find them helpful! Be Specific in Your Messaging: Why … Continue reading →

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Ads we love: August 7, 2010

Posted on August 7, 2010 by admin

Time for another round-up of great ads. First: These clever spots for Pilot Extrafine pens… Next up, Samsung hits below the belt in this clever ad that plays on the very public reception issues with the iPhone 4: And finally … Continue reading →

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