The campaign asks residents to submit their “with love” idea in the hopes of  having them selected to appear on one of the billboards along I-95 purchased for the campaign. They are also encouraged to share their billboard ideas via social networks, thus increasing the reach of the campaign further.

Although crowdsourced campaigns often have the potential to go terribly wrong (see Gap logo fiasco October 2010), this one falls less on the side of exploiting the crowd being sourced, and more on the side of rallying that crowd to create pride in the city they love. It is admittedly a very fine line.

This campaign is smart and they are already getting great material for the billboards. The sharing, bragging and smiles that will come from this campaign will have a positive effect on the city and its visitors. A nice initiative all around.

You can learn more here.

Found via Place Marketing Group.

The towns of Gamvik and Lebesby in Norway have developed a new regional identity that embrace their volatile weather conditions by linking the online version of their logo directly to the Norwegian Meterological Institute data. The online logo updates every 5 minutes, and when the temperature or wind direction changes, so does the colour and orientation of logo:

What a great concept for an identity. In the case of Nordkyn, with its arctic and rapidly-changing weather conditions, this is a distinctive and smart logo that deserves a big kudos for doing something really different and fun. The tagline – “Where Nature Rules” – is reflected directly in the execution of the logo. Neat.

Here are some applied executions from the website of Oslo’s Neue Design that did the work:

PRINT AD:

VARIOUS ITERATIONS OF LOGO DEPENDING ON TEMP/WIND:

T-SHIRT:

STATIONERY SUITE:

ANOTHER PRINT AD:

I love that some of the most creative ideas are coming out of tiny places that you’d never expect it from. Great work.

(Found via Brand New)

Here’s the print ad:

• Be Specific in Your Messaging: Why “Live, Work, Play” and other clichés will harm your marketing efforts.
• Does Your Economic Development Website Speak Effectively to Site Selectors?:  Highlights from a US-based study of site selectors regarding their frustrations and preferences when it comes to ec dev web properties.
• 8 Tips for Getting Started with Social Media and Email: As more economic developers embrace new social tools, it is important to realize that when it comes to these new marketing channels, the old rules simply don’t apply. Here are 8 tips that cover ideas, etiquette and advice for getting started.
• Has Branding Become a Dirty Word? Our most popular EDAC White Paper, where we explore myths and misconceptions about place branding.
• Branding a City: One of our very first blog posts, this one covers off why place branding is different, and more complex, than other types of branding.
• Place Branding Inspiration Gallery: Over the years, we’ve reviewed quite a few logos and re-branding efforts from cities and regions around the world. Here are 7 posts to get you thinking about your own visual identity and branding program.

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First: These clever spots for Pilot Extrafine pens…

Next up, Samsung hits below the belt in this clever ad that plays on the very public reception issues with the iPhone 4:

And finally from Ikea, some excellent ads for their assembly service. Having personally just assembled some IKEA furniture, these ads hit their mark.

Good stuff. Found via I Believe in Advertising and Mashable.