about on3
Thanks for stopping by. We're a marketing and communications agency specializing in promoting places, not products. We are the only creative agency in Canada that focuses exclusively on economic development marketing.
www.onthree.ca
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Category Archives: Ideas
last ditch tourism campaign to save small town leavenworth
What Leavenworth lacks in size it makes up for in creative risk-taking. From DeepDishCreative’s blog: “In the 1960′s little Leavenworth, Washington’s population had dwindled significantly since its boom days as a railroad and logging town east of Seattle. Town officials … Continue reading
Posted in Branding, Economic Development, Ideas, Social Media
Tagged city branding, Economic Development, great tourism campaign, leavenworth, marketing, place marketing, tourism marketing, woody goomsba
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Philly uses crowdsourcing for tourism campaign
Crowdsourced campaigns can increase reach and buzz, and Philadelphia is banking on this approach for its new tourism initiative: “With love, Philadelphia XOXO”. The campaign asks residents to submit their “with love” idea in the hopes of having them selected … Continue reading
my year in tweets
Twitter has become our favorite social media resource for economic development news, marketing and inspiration. I’ve just finished combing through my year in tweets and culled the best from each quarter for this wrap-up post. When you look back over … Continue reading
Posted in Business, Economic Development, Ideas, On Three, Social Media
Tagged best tweets of 2010, destination marketing, Economic Development, economic development marketing, place branding, place marketing, twitter, year in tweets
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A logo that literally changes with the weather
Talk about being true to your tagline. The towns of Gamvik and Lebesby in Norway have developed a new regional identity that embrace their volatile weather conditions by linking the online version of their logo directly to the Norwegian Meterological … Continue reading
Posted in Branding, Design, Economic Development, Ideas
Tagged #econdev, #placebranding, city branding, economic development marketing, nordkyn logo, place branding
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Ads we love: Green technology edition
Love this ad – so simple and so well done. A subtle logo and model name at the end would have been much better though – the car shot is overkill and detracts from an otherwise excellent spot. Here’s the … Continue reading
Our take on “digital” marketing
The lines between ‘traditional’ and ‘digital’ marketing are becoming increasingly blurred. Our conversations happen at tradeshows and conferences, but they also take place on Facebook and Twitter and LinkedIn. We watch video and advertisements on our computers and smartphones – … Continue reading
How EDAC increased their email open rate by 90%
What’s the difference between this: (Version A) And this? (Version B) Well, when it comes to getting people to click on a link, the first email increases the likelihood that they will click by over 100%. But why? Bookmark on … Continue reading
Posted in Economic Development, Email Marketing, Ideas, On Three
Tagged 3mail, A/B testing, click rates, email campaigns, Email Marketing, open rates
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Getting started in economic development marketing
We’ve compiled a “best of” list to help those that are new to economic development marketing. Some of our most popular posts on the subject are summarized below. We hope you find them helpful! Be Specific in Your Messaging: Why … Continue reading
Posted in Branding, Design, Economic Development, Email Marketing, Ideas, On Three, Social Media, Writing
Tagged city branding, economic development marketing, getting started with marketing, how to market regions, marketing how-to, place branding
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Canadian Goverment: A for effort, C- for impact
During the month of July, the Canadian government used interactive social media displays to appeal to busy Americans in New York, Chicago and LA. The concept was to present real-time “tweets” about travels and vacations in Canada on giant screens … Continue reading
Posted in Economic Development, Ideas, Social Media
Tagged canadian tourism, interactive displays, Social Media, Twitter tourism, twitter wall, U.S. tourists in Canada
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