Category Archives: Ideas

last ditch tourism campaign to save small town leavenworth

Posted on August 19, 2011 by admin

What Leavenworth lacks in size it makes up for in creative risk-taking. From DeepDishCreative’s blog: “In the 1960′s little Leavenworth, Washington’s population had dwindled significantly since its boom days as a railroad and logging town east of Seattle. Town officials … Continue reading →

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on3′s superbowl ad picks

Posted on February 11, 2011 by admin

They’re always fun to watch… more so than the football if you ask me. Here are on3′s picks for the Top 5 Superbowl ads: #5 Teleflora – Faith Hill No rocket science here, this one just made me giggle. Faith’s … Continue reading →

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Philly uses crowdsourcing for tourism campaign

Posted on January 18, 2011 by admin

Crowdsourced campaigns can increase reach and buzz, and Philadelphia is banking on this approach for its new tourism initiative: “With love, Philadelphia XOXO”. The campaign asks residents to submit their “with love” idea in the hopes of  having them selected … Continue reading →

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my year in tweets

Posted on December 31, 2010 by admin

Twitter has become our favorite social media resource for economic development news, marketing and inspiration. I’ve just finished combing through my year in tweets and culled the best from each quarter for this wrap-up post. When you look back over … Continue reading →

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Ads we love: Green technology edition

Posted on September 14, 2010 by admin

Love this ad – so simple and so well done. A subtle logo and model name at the end would have been much better though – the car shot is overkill and detracts from an otherwise excellent spot. Here’s the … Continue reading →

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Our take on “digital” marketing

Posted on September 14, 2010 by admin

The lines between ‘traditional’ and ‘digital’ marketing are becoming increasingly blurred. Our conversations happen at tradeshows and conferences, but they also take place on Facebook and Twitter and LinkedIn. We watch video and advertisements on our computers and smartphones – … Continue reading →

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How EDAC increased their email open rate by 90%

Posted on August 28, 2010 by admin

What’s the difference between this: (Version A) And this? (Version B) Well, when it comes to getting people to click on a link,  the first email increases the likelihood that they will click by over 100%. But why? Bookmark on … Continue reading →

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Getting started in economic development marketing

Posted on August 17, 2010 by admin

We’ve compiled a “best of” list to help those that are new to economic development marketing. Some of our most popular posts on the subject are summarized below. We hope you find them helpful! Be Specific in Your Messaging: Why … Continue reading →

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Canadian Goverment: A for effort, C- for impact

Posted on August 8, 2010 by admin

During the month of July, the Canadian government used interactive social media displays to appeal to busy Americans in New York, Chicago and LA. The concept was to present real-time “tweets” about travels and vacations in Canada on giant screens … Continue reading →

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