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on3 announces expansion to Atlantic Canada

Friday, April 23rd, 2010

We are thrilled to announce our expansion to Atlantic Canada! This summer, we will be opening our doors in our new home of Summerside, Prince Edward Island:

SUMMERSIDE, April 19, 2010 – On Three Communication Design Inc. recently announced the expansion of its operations to Summerside, Prince Edward Island. The marketing company, headquartered in Hamilton, Ontario, is currently exploring office space options in the city, and hopes to open its doors in June 2010.

“The growth and opportunity in Atlantic Canada is what motivated our decision to come to Summerside,” explains Jim McGimpsey, partner at On Three. “We have enjoyed our work on the Island immensely, and it’s time to hang out our shingle and continue to grow our business here.”

Although its Summerside location is new, On Three is no stranger to the Island. “We have been working on marketing initiatives in Summerside for years,” says On Three’s Heather Ciere. “We’ve come to love it here, so opening a Summerside location feels a little bit overdue actually. Once the decision was made we knew it was the right one.”

Ciere and McGimpsey are the minds behind projects like the Summerside commercials that aired during the Canada Games, the “Brick” Health IT business investment campaign, and the Summerside branding initiative that won national acclaim from the Economic Developers Association of Canada. On Three hopes to build on this portfolio with a larger group of clients as a result of their Atlantic Canada expansion.

Click here to view our Media Release and announcement of a Youth Business Contest.

Tags: atlantic canada, economic development marketing, On Three, Prince Edward Island
Posted in Business, News, On Three | Comments Off

Email marketing you can measure

Friday, March 26th, 2010

We are thrilled to introduce 3mail – a new service from on3 for Canadian Economic Development Professionals. It’s been months in the works, and we’ll be highlighting some of 3mail’s features, resources and case studies on this blog over the next few weeks. We hope you’ll give it a try and tell us what you think.

With 3mail, you’ll know exactly how your campaigns are performing. See who opened, clicked and forwarded your email. 3mail lets you:

1. Create and send your own beautiful email campaigns
2. Manage and grow your recipient lists
3. Review powerful reports and campaign statistics

Check it out here and start sending amazing email campaigns today. Thanks for your continued support. We hope you love this new service as much as we do!

- The on3 Team

Posted in Economic Development, Email Marketing, News, On Three | Comments Off

3 ads we love: Olympic edition

Sunday, February 28th, 2010

There were some fantastic ads during the Olympic Games. Here are three of our favourites. First up – Fantastic animated ad that appeared on the BBC to promote the upcoming Olympics:

And of course, the “Destiny” ad that Nike ran – very powerful:

And I couldn’t find a good embed for this, but if you click the photo you can see the truly excellent Rona ad done by Bos Montreal. The simple tape measure concept shows the diversity of our country’s landscape and the coming together of a nation to put on the Games. Great spot.

What were your favourites?

Posted in Ideas, News, Random | Comments Off

on3′s top 10 posts of 2009

Monday, December 21st, 2009

on3 is a marketing and communications agency that specializes in promoting places, not products. This blog has become a place for us to take the best stuff from marketing and advertising and make it relevant to Canadian economic developers.

And 2009 has been QUITE the year for economic developers.

We’ve done our best to chronicle some of the challenges, showcase best practices and to examine what a tough economic climate means for marketing and communication design. Based on traffic, these are our most popular blog posts from 2009. Enjoy!

This blog will keep trying making sense of marketing and communication for economic developers in 2010. We hope you’ve enjoyed reading it as much as we’ve enjoyed writing it.

Tags: economic development marketing, On Three, on3, top 10 posts
Posted in Business, Design, Economic Development, Ideas, News, On Three, Writing | Comments Off

Oakville approves 10-year ec dev strategy

Sunday, July 19th, 2009

We’re thrilled for our clients in Oakville, Ontario!

After many months of hard work, research and community consultation, Oakville’s Department of Economic Development celebrated the endorsement of the Town’s 10-Year Economic Development Strategy. From the Oakville Beaver newspaper:

Focused around three goals aimed at promoting and retaining business, the passing of the strategy at Monday night’s Planning and Development Council meeting, drew great applause from council and onlookers with some calling it a near historic occasion.

“For the first time we have a really comprehensive and well-positioned strategy for the economic future of this municipality,” said Ward 5 Councillor Jeff Knoll.

… and:

Oakville Chamber of Commerce Chair Aby Alameddine also pointed out that while announcing an economic development strategy is one thing, seeing it through is something completely different.

“Execution not only on the part of the Economic Development Department, but involving all members of Town Council and staff will be the critical factor. We must all be engaged. Oakville is not unique in wanting to attract the businesses described in this plan. Other communities in Ontario and in the northeastern United States are aggressively courting them,” said Alameddine.

The Strategy focuses on the following three goals:

(more…)

Tags: oakville, oakville economic development strategy, town of oakville
Posted in Economic Development, News, On Three | Comments Off

Sneak peak: Summerside Commercial

Friday, July 10th, 2009

We’ve just finished shooting two 30 second spots promoting the City of Summerside, and we are absolutely thrilled with the project.

A little background:

Summerside will be hosting the Canada Games this August and these spots will appear during the national broadcast. Our goal with the spots was to show that Summerside is so much more than a nice place to visit. It is a place where you can pursue ambitious career goals, enjoy safe streets and schools for your family, and rediscover personal balance.

Rather than compete with large urban centres, the goal of these spots was to show what’s missing in a big sprawling city, and why Summerside is the place to rediscover it.

We’ll post the finished product in the next week or so. Hats off to Fenian Films for bringing our creative to life and to our client, Mike Thususka at the City of Summerside for making all the arrangements for shooting in Summerside. We even had him hoisting lights and lugging camera equipment. That’s heart.

Our Piper/Messenger:

The crew at work:

The scene (and heart) stealer:

The urban reality:

Stay tuned!

- on3

Tags: 2009 Canada Games, Canada Games, Canada Games in Summerside, city branding, city marketing, commercials, economic development marketing, place branding, Summerside
Posted in Economic Development, News, On Three | Comments Off

on3 proud to present the BIG possibilities of small cities

Wednesday, June 24th, 2009

We’ve been remiss in showing off this site as it’s been up for quite some time, but we’ve updated bigpossibilities.ca recently and it’s time to show a little of our work! It’s got a cool horizontal scrolling format and some gorgeous photography by Daniel Banko.

The concept was simple: Working with the City of Summerside, we created a campaign around embracing their small size rather than trying to present themselves on par with big urban centres.

In our view, small means great things: Lower operating costs for business, safe streets and schools, and the opportunity to have more balance in your life. At the same time, we are impressed over and over by the ambition and entrepreneurial spirit of this city of 15,000. It’s quite the combination.

To illustrate the “strength” in small, we used real Summerside kids and statements like “When you’re small, the possibilities are endless”, or “Small means you can be anything you want to be”.

Hey – it’s true of kids right? Why can’t the same be said for a small city?

Check it out at www.bigpossibilities.ca!

Tags: bigpossibilities.ca, marketing small cities, On Three, on3, Summerside
Posted in Economic Development, News, On Three | Comments Off

One, two…

Friday, March 28th, 2008

When you want to accomplish something with a group of people, it helps to count to three.

Counting to three establishes the cadence and momentum required to move in unison. Without it, we work individually but on three, we work together. We believe that this produces the best results. Every time. Without fail.

Part of working together means getting familiar with each others’ working style, approaches and beliefs. That’s why we started this blog. To give our clients, our partners and our peers some insight into what the people behind On Three Communication Design Inc. are all about.

We’ll use this forum to keep you posted on what we’re up to, but also to talk about some of the things that are important to us, like design, communication and business. We hope you like it.