The days of controlled messages, one-way marketing campaigns and careful spin are over. Although that can be scary for economic development marketers, it can also mean new levels of interaction and measurement that were impossible with traditional marketing methods.
Gone are the days of shot gunning thousands of brochures out into the abyss and wondering if they landed in the recycling box. Now it’s about targeted electronic efforts that tell you exactly whether your communication earned you a “click through” or an “unsubscribe”.
Social media in particular has democratized marketing and communication, providing real-time feedback on your brand and the effectiveness of your latest marketing efforts. If you’ve done a great (or not so great) job in your community, you can be sure you’ll hear about it on Twitter or Facebook. Transparency and personality are applauded in the social realm, and corporate speak and PR spin are harshly punished.
It’s a whole new world out there. This white paper will offer a practical guide to get you started with social media, blogs and email campaigns – the new communication tools for economic developers.
Click here to view the new EDAC White Paper!
