The campaign asks residents to submit their “with love” idea in the hopes of  having them selected to appear on one of the billboards along I-95 purchased for the campaign. They are also encouraged to share their billboard ideas via social networks, thus increasing the reach of the campaign further.

Although crowdsourced campaigns often have the potential to go terribly wrong (see Gap logo fiasco October 2010), this one falls less on the side of exploiting the crowd being sourced, and more on the side of rallying that crowd to create pride in the city they love. It is admittedly a very fine line.

This campaign is smart and they are already getting great material for the billboards. The sharing, bragging and smiles that will come from this campaign will have a positive effect on the city and its visitors. A nice initiative all around.

You can learn more here.

Found via Place Marketing Group.

Microsoft is off to an excellent start with this ad for the new Windows phone. They’re being very strategic by spending big on the creative for the launch. When you’re up against a marketing giant like Apple, you’ve got to bring your A-game and this spot is *really* well done.

Not only is it entertaining, clever and wonderfully shot, it works because it is so resonant. You watch it and nod because you see yourself or someone you know. It then takes this modern problem of being glued to our smartphones and hits you with their sales pitch to directly address the problem – this phone will let you “get in, get out and get back to life”. Great work.

Here’s the print ad:

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First: These clever spots for Pilot Extrafine pens…

Next up, Samsung hits below the belt in this clever ad that plays on the very public reception issues with the iPhone 4:

And finally from Ikea, some excellent ads for their assembly service. Having personally just assembled some IKEA furniture, these ads hit their mark.

Good stuff. Found via I Believe in Advertising and Mashable.