A call to action is what we want our audience to answer right? It’s that thing that spurs them to “click”, “call” or leap from their lazy boy and do what that television commercial just suggested. But what makes an effective call to action? Why do we need to start thinking beyond just the usual “contact us for more info”?
Hubspot offers 7 tips for more effective calls to action and they definitely got us thinking. We’ve been pondering this for awhile now. When it comes to economic development and tourism, the “call” has to be pretty compelling. We’re not asking someone to order a pizza, we’re asking them to come to a community at least for a visit, if not for a complete life change. That call better be good!
Here are some of the tips we think particularly apply for economic development:
Indicate a Specific Action
Make your call to action as specific as possible. Tell the user exactly what you want them to do and how. Avoid vague generalities and instead tell them to click, sign up, contact us or download.