Posts Tagged ‘EDAC’

How to start an ambassador program – New on3 white paper!

Thursday, June 4th, 2009

We’re thrilled to be releasing the fifth white paper in our Economic Development Marketing White Paper Series, in partnership with the Economic Developers’ Association of Canada. This edition focuses on ambassador programs, and how communities can leverage them to generate investment. Here’s a excerpt:

The idea behind any ambassador program is simple: In a world of too much information, a message delivered by a trusted source is the most effective. Think about it. If you were considering relocating or expanding, would you be more interested in:

a) A generic information package?
b) A pitch from city officials with an obvious stake in your decision?, or
c) A qualified recommendation from someone who knows your business because it is their business too?

Click here to download this full white paper.

Past White Papers:

Place Branding in Practice (September 2008)
Has Branding Become a Dirty Word? (December 2008)
Economic Development Marketing in the Current Recesion ( Feb 2009 )
Buy-in Begins at Home ( April 2009 )

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Stakeholder buy-in: New On3 White Paper!

Wednesday, April 22nd, 2009

We’ve just released our latest white paper – “Buy-in Begins at Home: The Importance of Stakeholder Support“. The paper is part of an ongoing series that we are authoring for the Economic Developers Association of Canada. Here’s an excerpt:

As an exercise, try googling the name of your municipality or region. Since most of us spend so much time maintaining our  economic development web properties, we often overlook what the web experience is like overall for outside users. Put yourself in the shoes of a site selector and make a note of the impression your community is making on the internet. Is it clear where you should go for information on business in your community? Do the sites of various organizations within your community complement each other or confuse and compete? What image would you be left with after a few minutes of googling?

You can download the full paper here. Past white papers can be found here.

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On Three Develops Economic Development Marketing White Paper Series

Thursday, October 16th, 2008

On Three has been commissioned by the Economic Developer’s Association of Canada to develop an exclusive white paper series for members. The white papers will explore current issues in marketing and communication as they relate to economic development. Topics include:

  • Current Issues in Place Branding (September 2008)
  • Has Branding Become a Dirty Word? (November 2008)
  • Small Communities: Special Considerations for Building a Competitive Brand (January 2009)
  • Buy-in Begins at Home: The Importance of Stakeholder Support (February 2009)
  • Making the Most of Your Communications Budget (March 2009)
  • Ambassadors: Your Secret Marketing Weapon (April 2009)

We are honored to provide this service to EDAC members. Members can access the white papers at www.edac.ca.

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On Three attends 2008 EDAC Conference

Thursday, September 18th, 2008

On Three Communication Design is a proud member of EDAC – The Economic Developer’s Association of Canada. We just returned from EDAC’s 2008 conference in Fredericton and were impressed as usual with the caliber of the event and the opportunities to network with other members.

We were proud to represent our clients – EDAC, Oakville Economic Development and the City of Summerside – and we enjoyed meeting and chatting with other municipalities and economic development professionals. We were also honored to distribute the first in a series of six white papers covering current issues in economic development marketing and communications that we have prepared for EDAC members .

We’ll be following up soon with photos from the conference and more reflection, but for now we’ll leave you with a great artist we stumbled upon at the Fredericton Harvest Jazz and Blues Festival, Morgan Davis:

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