Did you know?
- 85 percent of the people on your e-mail list will stop reading your e-mails (without unsubscribing) after the third message your company sends to them.
- Over 10 percent of people who initially read your e-mail on their handheld device will file it away, intending to take action, but never doing so.
- Every year an average of 30 percent of the people who signed up for your e-mail marketing list will not get your e-mails because their ISP will incorrectly block them.
Just a few stats from the Email Experience Council that reinforce why it is so critical to keep your email recipient list up-to-date and continue to find ways to grow it and engage new subscribers. You can read more over at ClickZ.