Pure Michigan is in the midst of a wonderfully executed roll-out of their new ad campaign via social media. Check out their Twitter account to see how expertly they are engaging their audience and responding to their feedback. I was drawn into their YouTube page and truly moved by the quality of these television spots. Michigan has a perception problem to be sure, but ads like these go a long way to overcoming it.
“Dancing in the Streets”
The opening line: “It’s a curious thing that happens. It seems when we get to a place where no one knows us, we become most ourselves…” immediately resonates.
“A Simple Sunrise”
“25,000 mornings, give or take, is all we humans get…”
“Trailhead”
“Let’s take a walk…” Shot from the perspective of walking through a forest, historic street, and an underwater tunnel at the aquarium to name a few. The cinematography makes the viewer feel as if they are the walker on each of these adventures.
See all the ads here.