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	<title> &#187; twitter</title>
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		<title>my year in tweets</title>
		<link>http://blog.onthree.ca/2010/12/31/my-year-in-tweets/</link>
		<comments>http://blog.onthree.ca/2010/12/31/my-year-in-tweets/#comments</comments>
		<pubDate>Fri, 31 Dec 2010 14:59:23 +0000</pubDate>
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				<category><![CDATA[Business]]></category>
		<category><![CDATA[Economic Development]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[On Three]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[best tweets of 2010]]></category>
		<category><![CDATA[destination marketing]]></category>
		<category><![CDATA[economic development marketing]]></category>
		<category><![CDATA[place branding]]></category>
		<category><![CDATA[place marketing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[year in tweets]]></category>

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		<description><![CDATA[Twitter has become our favorite social media resource for economic development news, marketing and inspiration. I&#8217;ve just finished combing through my year in tweets and culled the best from each quarter for this wrap-up post. When you look back over &#8230; <a href="http://blog.onthree.ca/2010/12/31/my-year-in-tweets/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Twitter has become our favorite social media resource for economic development news, marketing and inspiration. I&#8217;ve just finished combing through my year in tweets and culled the best from each quarter for this wrap-up post. When you look back over an entire year, it&#8217;s amazing how many links and resources you come across and share on Twitter.</p>
<p>This post represents the best of what I thought was tweet-worthy in 2010. <em>I challenge you to do the same and post your best of in the comments section or @ me on Twitter.</em></p>
<p>You can follow me <a href="http://twitter.com/heatherciere" target="_blank">here</a>. I&#8217;d love to connect.</p>
<p>- HC</p>
<p><span style="text-decoration: underline;"><strong>Best Tweets of Q4</strong></span></p>
<p>One of the best posts I&#8217;ve read on writing for the web and email: <a href="http://ow.ly/3vMX3" target="_blank">http://ow.ly/3vMX3</a></p>
<p>RT @mashable 5 Ways Cities Are Using Social Media to Reverse Economic Downturn &#8211; <a href="http://on.mash.to/hm2l2n" target="_blank">http://on.mash.to/hm2l2n</a> #econdev #placebranding</p>
<p>Very cool. RT @fastcompany San Francisco Aims for 100% Green Power by 2020 <a href="http://bit.ly/fKJpO0" target="_blank">http://bit.ly/fKJpO0</a> #econdev</p>
<p>Hip does not equal sustainable. RT @mellormurray Great post &#8211; Cool or uncool cities? What really matters is prosperity <a href="http://ow.ly/3p20G" target="_blank">http://ow.ly/3p20G</a></p>
<p>Need a social media policy for your EDO? Good database of corporate, gov&#8217;t and non-profit examples here: <a href="http://ow.ly/3hq2k " target="_blank">http://ow.ly/3hq2k </a>#econdev #sm</p>
<p>RT @mellormurray How do you measure economic development success? <a href="http://ow.ly/39xqD" target="_blank">http://ow.ly/39xqD</a></p>
<p>Approaching tourism from a regional perspective. Applies to #econdev too. <a href="http://ow.ly/35v4G" target="_blank">http://ow.ly/35v4G</a> (via @sandyratliff)</p>
<p>RT @jupia Low corporate taxes not a major draw of foreign investment; Conference Board <a href="http://bit.ly/c7TRa7" target="_blank">http://bit.ly/c7TRa7</a></p>
<p>Business incubators as an #econdev tool &#8211; more likely to succeed AND stay local when they do &#8211; <a href="http://bit.ly/b4H7KK" target="_blank">http://bit.ly/b4H7KK</a> (via @EcDevComDev)</p>
<p><span style="text-decoration: underline;"><strong>Best Tweets of Q3</strong></span></p>
<p>Data as a municipal asset. <a href="http://bit.ly/b2A36R " target="_blank">http://bit.ly/b2A36R </a>(via @MartinProsperiT) We were pretty impressed when Vancouver did this: <a href="http://ow.ly/2K8OH" target="_blank">http://ow.ly/2K8OH</a></p>
<p>Interesting ideas in here for cities/ #econdev too RT @mashable How Universities Can Win Big With Location-Based Apps &#8211; <a href="http://mash.to/2Io3I" target="_blank">http://mash.to/2Io3I</a><span id="more-632"></span></p>
<p>Good news for small cities! RT @urbanophile Michigan State Study: Networks, not size, give cities competitive edge &#8211; <a href="http://is.gd/eTB9H" target="_blank">http://is.gd/eTB9H</a></p>
<p>Don&#8217;t rely on clean tech industries for job creation: <a href="http://ow.ly/2qoIT" target="_blank">http://ow.ly/2qoIT</a> via McKinsey Quarterly</p>
<p>How cities are using mobile apps for tourism and economic development <a href="http://ow.ly/2qoFL" target="_blank">http://ow.ly/2qoFL</a> #econdev #tourism #placebranding</p>
<p>Why low taxes alone won&#8217;t get the job done for economic development. <a href="http://bit.ly/apHlhT" target="_blank">http://bit.ly/apHlhT</a> via @edmarketingpro #econdev</p>
<p>&#8220;I‘ve seen thousands of ads that were too complicated or too generic. I’ve never seen one that was too simple or too specific&#8221;-@adcontrarian</p>
<p>Is marketing really the job of economic developers? Damn right it is. Our thoughts on why:<a href="http://ow.ly/2keu5" target="_blank"> http://ow.ly/2keu5</a> #econdev</p>
<p><span style="text-decoration: underline;"><strong>Best Tweets of Q2</strong></span></p>
<p>Make lemonade out of a tourism lemon: Wales sells the hell out of its shortcomings<a href="http://ow.ly/21aSs" target="_blank"> http://ow.ly/21aSs</a> #placebranding #tourism</p>
<p>Real-life example of the diff&#8217;ce a copywriting tweak can make: Adding the word &#8220;not&#8221; increases organ donors like crazy! <a href="http://ow.ly/23leJ" target="_blank">http://ow.ly/23leJ</a></p>
<p>For economic developers, tourists in your city are like fish in a barrel. They are here, loving the place &#8211; take aim and market like crazy!</p>
<p>Marketing in lean economic times is a competitive advantage. Here&#8217;s why: <a href="http://ow.ly/1Tvn1" target="_blank">http://ow.ly/1Tvn1</a></p>
<p>One of the most pragmatic and intelligent articles I&#8217;ve read about social media measurement. <a href="http://bit.ly/c5qI4B" target="_blank">http://bit.ly/c5qI4B</a> @AmberCadabra</p>
<p>A great tourism campaign rises from the ash cloud: <a href="http://ow.ly/1VENs" target="_blank">http://ow.ly/1VENs</a> Iceland&#8217;s new commercial is sooooo good. #econdev #tourism</p>
<p>Australia seeks to attract business investment with new logo. <a href="http://ow.ly/1PKhx" target="_blank">http://ow.ly/1PKhx</a> Australia Unlimited? I give it a 4 out of 10.</p>
<p>@PureMichigan deserves their own &#8220;Ads We Love&#8221; blog post I think. Amazing job guys. <a href="http://bit.ly/9O8ldx" target="_blank">http://bit.ly/9O8ldx</a></p>
<p>on3 is THRILLED to announce that we&#8217;ll be opening an Atlantic Canada office! <a href="http://bit.ly/de5OXk" target="_blank">http://bit.ly/de5OXk</a></p>
<p><span style="text-decoration: underline;"><strong>Best Tweets of Q1</strong></span></p>
<p>Colorado tries to woo California companies away with campaign professing their love: <a href="http://bit.ly/baITtc" target="_blank">http://bit.ly/baITtc</a></p>
<p>Email marketing you can measure: <a href="http://bit.ly/bKy5WU" target="_blank">http://bit.ly/bKy5WU</a></p>
<p>Love how this CEO thinks about digital vs. traditional &#8211; i.e. there is no &#8220;vs.&#8221; <a href="http://bit.ly/cyY1kD" target="_blank">http://bit.ly/cyY1kD</a> Found via @danaditomaso (via @acriley)</p>
<p>Why companies are choosing to locate in smaller cities. <a href="http://bit.ly/7KGiaM" target="_blank">http://bit.ly/7KGiaM</a></p>
<p>Survey of 1,000+ EDOs (US): Median marketing budget for effective marketers? $99,000. Ineffective ones? $40,000 from <a href="http://bit.ly/aIJ1BE" target="_blank">http://bit.ly/aIJ1BE</a></p>
<p>The avg company that blogs: 55% more visitors, 97% more inbound links, 434% more indexed pages. via @hubspot. Only 11% of Cdn EDOs blog.</p>
<p>Test your email campaigns to improve results! Lots of studies that show why it&#8217;s so worth it can be found here: <a href="http://bit.ly/9CUsIV" target="_blank">http://bit.ly/9CUsIV</a></p>
<p>Eleven myths of economic development. <a href="http://bit.ly/5v9Og" target="_blank">http://bit.ly/5v9Og</a></p>
<p>Neat tourism/ec dev idea: private company sponsoring free parking. In this case, very colourful! <a href="http://bit.ly/c6fbgv" target="_blank">http://bit.ly/c6fbgv</a> via @ibelieveinadv</p>
<p>Place Branding: 5 ways to get it right <a href="http://bit.ly/ak7esO" target="_blank">http://bit.ly/ak7esO</a></p>
<p>If you are a city/region on Twitter, you WILL get negative feedback. The opportunity lies in how you respond.</p>
<p>Why you shouldn&#8217;t hire a local marketing agency: <a href="http://bit.ly/8Ah0oo" target="_blank">http://bit.ly/8Ah0oo</a></p>
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